When you’re shipping features, the pull is always toward parity — match what competitors have. But parity is where the fight is hardest and the payoff is smallest.
Chasing the feature five competitors already ship means launching into the most crowded column on the board.
The loudest requests are often already half-solved elsewhere. The real gap is the function nobody’s asking for yet because nobody offers it.
Without the full app × function matrix, “unclaimed” is a guess — and guessing your roadmap is expensive.
The matrix turns a roadmap argument into a one-look decision.
ScanGap lays out the full app × function matrix — every capability across every app, scored by who actually owns it.
Skip the red parity features. Open functions are the ones with demand in the reviews but no app that does them well yet.
Build the unclaimed function and you’re not the sixth option — you’re the only one. That’s a feature that moves installs.
The won rows are table stakes — everyone has them. The open row is the function reviews keep asking for and no app delivers. That’s the one worth your next sprint.
Find my next feature free →Same scan, different question. Pick the job that fits where you are.